When we generate content for each client, animations are part of this crucial strategy. When thinking about the definition of a term, it is a good idea to look at its origin. The word animation comes from the Latin “anima” and means “soul” or “breath of life”. Therefore, we can understand this art as the act of “giving life” to static and inanimate objects through different methods.

And these methods can be really varied, such as the simple transposition of several sequential images to the digital animation processes used today. Cartoons, perhaps the biggest representatives of the category, have existed since the beginning of animation creation techniques and have adapted to current methods used by the industry.