At Liverpool, creating is not as simple as it seems. In fact, a communication has to look completely natural. As if it was created at the same time the product it stores was created. But, obviously, that's not how it works. Inevitably, what comes first is the product; clothing comes later. All creative designs or campaigns start with an idea, which is then represented on a virtual artboard and then adapted into a real visual framework. In addition to what was decided on how the design should be adapted to communication with a good argument, issues such as color, sale, funnel, weight, shape, material, among others, also come into play.